HumanaOne Dental: Affordable Vision and Dental Insurance
Corporate Headquarters
Humana, Inc.
500 W Main Street
Louisville, KY 40202
Background and Company History of Humana, Inc.
Humana, Inc. initially began as a nursing home, started in the early 1960’s by David A. Jones under the name Extendicare. Extendicare experienced great initial success and opened hundreds of locations throughout North America, morphing into the nation’s largest chain of nursing homes.
In the early 1970’s Extendicare also began purchasing hospitals and by 1980 had also become the nation’s largest owner of hospitals, at which time the company officially changed their name to Humana, Inc.
Humana distinguished themselves from their competition at an early stage by implementing strict management policies and placing a heavy focus on rapid construction and expansion. Some of Humana’s many stringent management policies included, the refusal to manage hospitals they did not directly have ownership of, the requirement of all patients to agree to a payment plan before they were discharged, and the quick turnover of hospitals that were not profitable.
As Humana became increasingly conscious of hospital occupancy they moved into the healthcare business to establish a referral system that would divert up to 70 percent of all individuals on their health care plans to Humana owned medical facilities. Humana planned to attract customers by offering extremely low-cost plan premiums and deductibles, and while this plan seemed like a good idea at the time after barely two years of operation in the healthcare industry Humana realized their business plan had underestimated actual costs by almost 25 percent; and to make matters worse the assumption that nearly 70 percent of individuals on their healthcare plan would be referred to their hospitals was found to be a gross overestimation by almost 30 percent.
In an effort to recover the billions of dollars in lost profit Humana began placing tighter restrictions around in-network referrals and patient repayment plans and in 1989 Humana, Inc. saw it’s first profitable year, bringing in almost $4 million in revenue. As Humana saw this revenue increase over the next several years the company made the decision to solely focus on healthcare and sold off 76 of their Humana owned hospitals.
HumanaOne Dental
Humana launched the HumanaOne business division as a way to offer financially affordable health care plans to individuals. HumanaOne Dental strives to meet individual consumers’ needs and offers many different options for deductibles and dental procedures. The dental healthcare plan allows individuals to take care of their oral health without subscribing to additional Humana healthcare plans. Humana One Dental is recognized in the dental industry for offering zero dollar co-pays on beneficial preventative and diagnostic oral health exams.
Timeline of Humana, Inc. at a glance
- 1961 The Humana corporation gets its start as Extendicare, founded in Louisville, Kentucky by Wendell Cherry and David A. Jones.
- 1972 Extendicare renames itself Humana and migrates from the nursing home business to purchase and manage hospitals throughout the US.
- 1985 Humana founds the Humana Heart Institute of Louisville, Kentucky using the valuable advancements made in artificial heart technology by Dr. Robert Jarvik and Dr. William DeVries.
- 1990 Humana acquires Michael Reese Health Plan of Illinois.
- 1994 Humana acquires Group Health Association of Washington, DC.
- 1995 Humana buys The Dental Concern of Illinois and Carrington of Illinois and has a profitable year with 3.8 million total subscribers and a profit margin of $4.7 billion.
- 1996 Humana acquires Employers Health Insurance (EHI) of Wisconsin.
- 1997 Humana acquires Physicians Corp of America (PCA) of Texas and ChoiceCare of Ohio.
- 2000 Memorial Sisters of Charity of Texas is acquired by Humana.
- 2003 Humana acquires Oschner Health Plan of Louisiana.
- 2005 Humana partners with the Virigin Corporation to reward employees for healthy practices, by offering them discounts on healthcare and also acquires Corphealth Behavioral Healthcare of Texas and CarePlus Health of Florida.
- 2006 Humana acquires CHA Health of Kentucky.
- 2007 Humana buys Compbenefits of Georgia and KMG of Minnesota.
- 2008 Humana acquires OSF Healthplans of Illinois, Metcare of Florida and Cariten of Tennessee. Fortune Magazine names Humana among the Top 5 Most Admired Healthcare Companies in the United States.
Humana Financials
Humana’s net revenue in 2010 was $33.2 billion and their net income was $1.1 billion.
The Humana, Inc. Team and Board of Directors
Michael B. McCallister, President and Chief Executive Officer – joined Humana in 1974
James E. Murray, Senior Vice President and Chief operating officer – joined Humana in 1989
James H. Bloem, Senior Vice President, Chief financial officer and Treasurer – joined Humana in 2001
Paul B. Kusserow, Senior Vice President, Chief Strategy Officer – joined Humana in 2009
Christopher Todoroff, Senior Vice President General Counsel – joined Humana in 2008
Raja Rajamannar, Senior Vice President, Chief Innovation & Marketing Officer – joined Humana in 2009
Bruce J. Goodman, Senior Vice President and Chief Service and Information Officer – joined Humana in 1999
Thomas J. Liston, Senior Vice President, Senior Products – joined Humana in 1994
Bonnie C. Hathcock, Senior Vice President and Chief Human resources Officer – joined Humana in 1999
Heidi Margulis, Senior Vice President of Government Relations – joined Humana in 1985
Thomas (Tom) Noland, Senior Vice President of Corporate communications – joined Humana in 1984
Bruce Perkins, Senior Vice President – joined Humana in 1982
Products and Services of HumanaOne Dental
Dental PPO insurance
- Freedom to visit any dentist you like
- Most in-network preventive services covered 100%
- Additional discounts for visiting network dentists
Dental insurance
- Requires a primary care dentist selection for enrollment
- Most preventive & diagnostic procedures covered 100%
- Low $10 office visit copayment
Discount plan
- Does not require a dentist selection for enrollment
- 20-50 percent discount on many in-network dental services
- This plan is not insurance